... and another foray into celebrity diatribe.
Earlier in the week I noticed this wonderful article from John Crace (he who writes the Guardian's wonderfully witty "Digested Reads" column) and I was planning to write about it when I had a moment. However, the wonderful Maxine got there first with this post and added some seasoning with this other post. With the focus on celeb biogs, Crace said "The real losers in all this are the readers..." and "...Celebs are the ones who are going to end up on chatshows and their memoirs will dominate bookshop displays, crowding out other authors". Well said.
Yesterday in Bristol, I visited a cut price bookshop that I frequented at about this time last year. This year I found myself facing a waist high front of store display which consisted of celeb biogs in the main. Less people were in the store and there was only one member of staff present. The price reductions on this year's books were not as enticing as last year's. No big rush on there then.
Today, I spent a couple of hours in Paddington waiting to board a (hopefully quieter) later train and it was very, very busy there - Wales and New Zealand will tough it out at Cardiff's Millennium Stadium tomorrow from 5pm, so the Kiwi contingent was out in force, let alone the fleeting presence of the usual weekend commuters. While the rugby fans created snaking queues in M&S and Sainsbury's, stocking up for an on board picnic, I popped into WHSmith for a browse.
I don't actually need to buy any books at the moment and I certainly wasn't tempted in WHSmith. The first reason was the range on offer. Again, many celeb biogs were present, this time on shelves as opposed to on the floor. Secondly, the prices and offers did not entice. I've noticed some books with RRPs of £20 plus this year. Offers appeared to be limited to around £5 off.
My Tuesday visit to Waterstone's in Cardiff - very busy in the lunch hour I noted and with lots of helpful staff present - highlighted a much broader range of books, but again the prices held the same level of appeal for me as WHSmith today. (Albeit, I don't need to buy anything right now as I bought what I wanted in Waterstone's on Tuesday. They had the last of my budget...)
WHSmith in Paddington was busy, but I could have swung a tiger in the area in front of the main promotional bookshelves.
Last Christmas proved to be keen competition in the bookselling world, but this year I wonder if it's going to be a lot harder for the big booksellers and publishers. I wonder if the tide is finally turning. It is possible to have too much of a good thing and I wonder if celebdom is finally on its way out.
Some might argue that some of the celeb tomes are in the top ten bestsellers' list, but honestly, what's the competition? It's celeb tome vs celeb tome out there.
But there is other competition; it's just that the other competition does not have the necessary marketing budget applied because the celeb tome syndrome has gobbled it all up.
Are people really hooked on the generic "look what a bad start I had in life before I found my five minutes of fame?" Or might they actually prefer some damn good fiction for escapism as they wend their weary way home at the end of the working week?
I'm looking forward to seeing the January 2007 commentary on festive book sales and I suspect that this time next year we might see a glut of good fiction at good prices on the shelves.
You can have too much of a thing. And then comes along the good thing to replace it. I do hope so.
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Finally, all the best to Wales for tomorrow!
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