Today I started on The Devil's Feather by Minette Walters. Another author whose books ensure that a week after puchase I find I have a lot of washing and ironing to do and a great need to clean the house.
I bought the book in W.H Smith and what a strange experience it was too. As I stood in the queue to pay, clutching this weighty tome (I do love a brand new hardback), the canned music gave way to someone talking about the book and introducing the main character as if she was an old friend we all know and love already. It was a bit "Big Brother" like. A suggestion of brainwashing... Are such tactics really needed to sell books? Especially someone of Walters's standing?
As book marketing is now covering the senses of sight and hearing in equal measure, how long before some "scratch and sniff" insert to hit smell and touch in one go? Plus a freebie to cover taste?
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