And while on the topic of Allison & Busby, Chiara Priorelli, Publicity Manager recently put up a blog post about PR disasters linking to this article on Top ten online PR fails. It makes for an interesting list as some have had more publicity than others. I was surprised to see Neal's Yard on there, but Ryanair takes the ginger nut as per usual. I have never flown with Ryanair, but I have read a lot about them and their business philosophy. (Think: sort of Neanderthal and pulling people forcibly by their hair, but charging per centimetre for the privilege, in this millennium. I guess I just joined their ranks of "idiot bloggers" with that comment.) Do read the list for some fun and learning. As Chiara says "Why learn the hard way through your own mistakes, when you can skirt disaster by learning from other peoples‘ mistakes?"